Welcome to Merchant Mechanics

Merchant Mechanics is an industry leading consumer research and consulting firm providing thought-leading CPGM and Retail Enterprises with cutting-edge research methods, customized research programs and data-driven insights to stimulate, innovate and validate in-store marketing and merchandising efforts.

We are the pioneers of Retail Forensics®: the multi-disciplinary science of precisely quantifying how retail environments, in part or whole, are influencing consumer behaviors.

RealThought®, our proprietary suite of shopper interviewing methods, acts to bridge the large gap between conventional self-report data and rich behavioral data. The quantitative bridge we establish between attitudinal and behavioral data is the foundation of our continued success, and why our clients consider Retail Forensics and RealThought invaluable assets in their research toolbox.

Merchant Mechanics goes further and provides our clients with powerful and actionable shopper insights generated from our in-house consultancy of industry experts and PhDs in such fields as: Consumer Decision Making, Visual Perception/Spatial Navigation, and Behavioral Psychology.

We are different from other research firms. Beyond merely quantifying what consumers are doing, our expertise in interpreting consumer action and cognition allows us to explain the WHY behind the trend. It is this understanding of why research outcomes occur that is fundamental to developing the most effective in-store marketing and merchandising strategies.

The synergy of Merchant Mechanics' research and consulting services allows our clients to gain the most insight into, and thus the most influence over, The Consumer.

Let the power of Retail Forensics® and RealThought® work for you.