Merchant Mechanics is an industry leading consumer behavior & neurocognitive research firm and consultancy. We provide consumer-centric enterprises with access to a unique integration of traditional and cutting-edge consumer research methods and technologies. We design customized research programs that generate data-driven insights to stimulate, innovate and validate in-store marketing and merchandising efforts.

We are the pioneers of Retail Forensics®: the multi-disciplinary science of precisely quantifying how retail environments, in part or whole, are influencing consumer behaviors. Retail Forensics leverages the integration of proven behavioral research methods and emerging neuromarketing technologies.

RealThought®, our proprietary research toolbox for shopper attitude and perception assessment, acts to bridge the large gap between conventional self-report data and rich behavioral or neuromarketing data. The quantitative bridge we establish between attitudinal, behavioral and neuromarketing data is the foundation of our continued success, and why our clients consider Retail Forensics and RealThought invaluable assets to their shopper insights initiatives.

Merchant Mechanics goes further and provides our clients with powerful and actionable shopper insights generated from our in-house consultancy of industry experts and PhDs in Behavioral Psychology and Cognitive Neuroscience. We are the industry experts in Consumer Decision Making, Visual Perception and Spatial Navigation (wayfinding).

We are different from other research firms. We don't believe in 'silver bullets'. We don't rely on one method or approach. We custom integrate the most effective research tactics specific to desired learning objectives and provide a whole even greater than the sum of the parts. Beyond merely quantifying what consumers are doing, or what they're thinking, our expertise in interpreting consumer action and cognition allows us to explain the WHY behind the trend. It is this understanding of why research outcomes occur that is fundamental to developing the most effective in-store marketing and merchandising strategies.

The synergy of Merchant Mechanics' research and consulting services allows our clients to gain the most insight into, and thus the most influence over, The Consumer.

Let the power of Retail Forensics® and RealThought® work for you.