Critical Point™ Interviews

Understanding consumers' gut attitudinal responses to your prototype product, package, signage or other promotional elements not only requires the best question set for a focused line of inquiry, it requires asking those questions at the exact right time in the buying process. Learn what drives the purchase decisions of your consumers. Our Critical Point™ intercept interview service captures the mind-set of each shopper at the relevant moment of interaction with a test element when emotions and recall about engagement are immediate and top-of-mind. Merchant Mechanics' interviewers are experienced at administering the highest quality of intercept interview while maintaining a discrete presence within the store or alternative test environment.