EDUCATIONAL SERVICES

Free Knowledge

A Vision for RFID: In-Store Consumer Observational Research
Much interest has been generated within the retail industry over Radio Frequency Identification (RFID), a tiny device with huge potential. RFID is currently being explored by many retail and consumer packaged goods (CPG) companies for its use in supply chain management, compliance and inventory control. One application for RFID that has not been highlighted, or thoroughly investigated, is its use in augmenting in-store consumer observational research. However, it should not be surprising to posit that this technology could represent a major advancement for in-store consumer behavior research.

RFID Commentary (.pdf)

Chromatic Illumination & Shopping Behavior
White Paper detailing the impact on customer behavior of using color, light and motion in retail environments. Published by the Yaffe Center for Persuasive Communications at the University of Michigan.

Executive Summary l White Paper (.pdf)

Seminar & Mini-Course Information

We offer seminars and mini-courses on a variety of retail related topics from the fundamentals of visual communication to explaining the complexities of consumer decision making.

Our retail seminars are designed to empower retailers at all levels by informing them of the latest information and resources for improving retail sales and maximizing customer satisfaction. We provide these advantages by drawing on our experience as a leading consumer behavioral research and consulting firm that specializes in identifying cost-effective and consumer-focused improvements for "bricks-and-mortar" retail environments. Attendees take home not only a firm grasp of how store environments impact the thoughts and actions of customers, but also the means to begin improving their own stores.

We can also customize a 60-90 minute seminar on a topic of interest or conduct a half or full day courses or workshops at your headquarters or trade event to enhance the knowledge of your staff or attendees. Our interactive seminars and courses are engaging, entertaining and extremely informative. All attendees walk away with a better understanding of how to capitalize on consumer behavior, which they will use regularly in their professional roles.

Seminar/workshop fees run from $2,500 to $10,000.

Contact us today to learn more!

Current seminar topics include:

Color Enlightened: Effective Use of Color and Light in Retail Environments.

Retailers have never been shy about using light. But, is the common "brighter is better" approach to retail lighting still valid? Hear about the latest retail lighting technologies and learn best practices for providing the most illuminating experience for your customers.

More Than Meets The Eye: Directing Emotion and Increasing Sales Through Multi-Sensory Persuasion.

Retailers are placing too much burden on marketing to the customer's eyes. Learn how to overcome visual chaos in the retail jungle. Steer your customer's mood and buying behaviors by speaking to their other four senses. Make your stores Sense-ational!!

Split Decisions: Maximizing Impact on Consumer Decision Making at the Point-of-Purchase.

Get inside the minds of your customers as they shop! Leave biased exit interviews and subjective focus groups behind. Hear about groundbreaking research that taps into consumer thinking at the point of sale. Learn why shoppers accept or reject various products and marketing inside the store. Also discover how this sort of information has been used to more effectively entice shoppers and increase sales.

Don't Blink: Improving Retail Through Careful Observation.

Knowing who's in your customer base is no longer enough. You need to know how your store is shopped! Learn how consumer spending habits change under a variety of retail conditions. Then, walk away with marketing and merchandising techniques that capitalize on "the knowledge".