WELCOME TO MERCHANT MECHANICS

Merchant Mechanics is an industry leading consumer behavior research firm that provides cutting-edge consumer insight and in-store marketing and merchadising innovation.  We are the pioneers of Retail Forensics®, the multi-disciplinary science of examining how retail environments, in part or whole, are exactly influencing consumer behaviors and experiences.

In addition to the Retail Forensics® suite of in-store research and consumer testing methods, Merchant Mechanics provides deep expertise in consumer cognition and psychology. This differentiates us from other research firms in that, beyond reporting on simply what consumers are doing, Merchant Mechanics is able to explain why various outcomes occur. It is this understanding of why that is truly the key to developing the most effective in-store marketing and merchandising strategies.

Our award-winning services allow our clients to gain the best understanding of, and thus the most control over, The Consumer.