CPGM & Category Management

Consumer emotions and opinions about products are strongly influenced, for better or worse, by the environment in which they are presented. After all, convergent research has confirmed that the vast majority of purchase decisions are made in-store. As a result, attention and engagement toward products strongly depend on their successful integration within the environment as a whole. When this relationship is not in sync, consumer opinions, such as perceived value and intent to purchase decrease and investigative behaviors towards products diminish.

Merchant Mechanics research services allow both Category Managers and Product Manufacturers to understand and positively influence global aspects of the retail environment, such as store layouts and plan-o-grams, as well as local components, such as signage, POP and targeted in-store merchandising campaigns. Most critically, learnings from Merchant Mechanics' retail research allow clients a critical and customized understanding of how both global and local store elements integrate in influencing consumer attitudes and behaviors that drive purchase decisions in the environments they create.

Consumer Packaged Goods Manufacturers and Category Managers benefit from analysis of the assortment of products offered in the category, based on the quantity and arrangement of choices offered to the consumer and the consumer's perceived quality of merchandise. Merchant Mechanics provides actionable solutions which enable more effective roll-outs of category promotions and integration of new products. Category leaders often utilize Merchant Mechanics' services for innovative solutions at the individual product level as well as the category level.