Kiosk, Interactive & Self-Service Technologies

Merchant Mechanics research methodologies provide essential "test-runs" of interactive technologies in their intended environment, allowing for optimization to occur before scheduled roll-outs. An integration of proprietary tracking software with observational audits allows for transparent surveillance of consumer interactions, which can be paired with shopper intercept surveys, to get to the heart of interactive engagement behaviors and attitudes regarding convenience and ease of use.

Merchant Mechanics kiosk and interactive technology testing services provide reliable data on consumer engagement, interaction and abandonment levels as well as life-cycle testing of the technology, which includes incidence of damage and misuse. Merchant Mechanics usability metrics are reported through a breakout of tailored consumer demographic information regarding relevant population segments of interest.

Prototype testing across a limited set of interface versions prior to a mass roll-out not only ensures the best ergonomic experience for target consumer populations but also assures the steepest ROI curve for the typically costly investment of interactive technologies.