News & Media Archive
Publications by Merchant Mechanics
May 31, 2009 - "Holistic Consumer
Research: Integrating Attitudinal, Behavior and Neuromarketing
methods (Part 1)"
Merchant Mechanics Director of
Integrated Research, Dr. Cyrus H. McCandless, explores and explains
the nuances and benefits of hybrid consumer research programs
that blend traditional research techniques with cutting edge
methods. This white paper identifies contextual opportunities
for multi-method research application, methodological strengths
and limitations of several current research techniques and addresses
how applying multiple methods from a variety of research disciplines
leverages combinatorial research strengths. Please contact
us for more information and to receive a copy of this paper.
April 10, 2009 - "Green Is
The Color of Money"
Dr. Cyrus H. McCandless,
Merchant Mechanics' Director of Integrated Research,
shares cutting edge thinking on the hot topic of "green
retailing". This white paper addresses the growing
need for end-to-end sustainability solutions in retail environments
as related to the continued development of a green economy,
and details three ways consumer research can maximize consumer
generated ROI while supporting retail-centric environmental
missions. Please
contact us for more information and to receive a copy of this
paper.
November 10, 2008 - "Daring
To Be Different at Dairy"
Merchant Mechanics
president, Matthew Tullman, and chief research officer, Dr.
Kimberly R. Clark explain
the current state of dairy merchandising in the grocery channel
and provide data driven insights into the impact of inter- and
intra-category signage and messaging systems. Please contact
us for more information and to receive a copy of this paper.
July 1, 2004 - "Revitalizing
Visual Merchandising"
Merchant Mechanics president, Matthew Tullman, and
VP of research, Kimberly R. Clark, share insight in their article
"Revitalizing Visual Merchandising" in this month's
issue of Chain Store Age Magazine. This cover story
explains limitations of today's shoppers' visual sense and explores
options retailers may wish to consider before implementing their
next visual merchandising campaign.
June 16, 2004 - "Dynamic Digital
Signage - Beyond The Pilot"
Dynamic Digital Signage (DDS) has garnered much interest
in today's retail industry. We are pleased to announce the publication
of Dynamic
Digital Signage - Beyond The Pilot, "an
informative analysis of a market which has just begun to reach
its potential." Authored by Merchant Mechanics' co-founder:
and president, Matthew Tullman, this article is published in
the June 2004 issue of Systems Contractor News.
October 20, 2003 - A Vision for RFID:
In-Store Consumer Observational Research
Much interest has been generated within the retail industry
over Radio Frequency Identification (RFID), a tiny device with
huge potential. RFID is currently being explored by many retail
and consumer packaged goods (CPG) companies for its use in supply
chain management, compliance and inventory control. One application
for RFID that has not been highlighted, or thoroughly investigated,
is its use in augmenting in-store consumer observational research.
However, it should not be surprising to posit that this technology
could represent a major advancement for in-store consumer behavior
research.
Read this article at: RFID
NEWS.org. The article is also available here on our web
site: RFID
Commentary (.pdf)
March 22, 2000 - Chromatic
Illumination & Shopping Behavior
White Paper detailing the impact on customer behavior
of using color, light and motion in retail environments. Published
by the Yaffe Center for Persuasive Communications at the University
of Michigan. Check
out the article (.pdf).
Press Release Archive
May 22, 2009 - Merchant Mechanics to sponsor "green"
research initiative for US second largest food cooperative.
April 20, 2008 - Merchant Mechanics presents original research at Society for Cognitive Neuroscience annual conference.
August 31, 2007 - Merchant Mechanics announces recipient of first Retail Forensics scholarship.
June 20, 2007 - Merchant Mechanics announces establishment Retail Forensics scholarship for collegiate studies in consumer research.
May 16, 2001 - Murder In Local Mall: Retail Forensics® Takes On The Case
March 22, 2001 - Merchant Mechanics Unveiled at Global Shop
Event Archive
April 6, 2008 - Merchant
Mechanics chief research officer, Dr. Kimberly R. Clark will
present original research findings at the Society for Cognitive
Neuroscience Annual Meeting. The research, a collaboration between
the University of Reno and the Retail Forensics Institute, investigated
the impact of brand logo familiarity on depth of cognitive processing
and provides insight into how consumer decisions may be influenced
by brand logo familiarity.
March 9, 2008 - Merchant
Mechanics president, Matthew
Tullman will deliver an interactive presentation at the upcoming
2008 SPECS Show
at the Hilton Anatole in Dallas,
TX. The interactive presentation is entitled "Translating
Consumer Information into Good Design" and will address
the question: "What do you do with consumer research and
information to make a real impact on the store environment to
help drive purchases and consumer loyalty?" This session
will take a closer look at available research resources, design
elements and post implementation of consumer testing and provide
attendees with valuable insights on in-store consumer behavior
and how attitudinal and behavioral data impact the design process.
This
year marks Merchant Mechanics' 4th year presenting at SPECS,
a 44 year old event attended by retail executives involved in
the planning, design and construction of retail chain stores
nationwide and produced exclusively by Chain Store Age magazine.
Click here for more info.
February 28, 2006 - Merchant
Mechanics president, Matthew
Tullman and Lilia Flores, Vice President of Research & Strategic
Planning at DRAFT Worldwide jointly presented an interactive
insight session at the 2006 SPECS event
(Store Planning,
Equipment, Construction Services)
at Lake Buena Vista, Florida. The interactive presentation entitled
"Dumping Data Into Design" addressed the question:
"How much do we think about the consumer when designing
stores?" This session provided attendees with valuable
insights on in-store consumer behavior and how behavioral data
can impact the design process. Discussion topics included determining
when to seek new research and how to implement value-add benchmarking
practices. Click
here for more info.
October 18, 2005 - Merchant
Mechanics president, Matthew Tullman, will present the firm's
latest kiosk research findings at the Fall 2005 edition of The
Kiosk Show. The Kiosk Show will be held at the South San Francisco
Conference Center October 17-18, 2005. This seminar will focus
on empirical field research that has shed light on issues of
kiosk placement, customer instruction & way-finding, ergonomics
& interface, POP graphics & promotion, and new technologies.
Further details can be found at KioskShow.com.
February 22, 2005 - Merchant
Mechanics president, Matthew Tullman, will present the firm's
latest kiosk research findings at the Spring 2005 edition of
The Kiosk Show. This event will be held at the Gaylord Palms
Resort in Orlando, FL on February 22, 2005.
February 2, 2005 - Merchant
Mechanics VP, David Levy is scheduled to speak at the upcoming
Christian Booksellers Association (CBA) "Independents Day"
conference in Nashville, Tennessee. The seminar, entitled "Drawing
Retail Traffic: Merchandising to All the Senses" will be
held on Tuesday, February 1 at the Gaylord Opryland Resort &
Convention Center. Mr. Levy will discuss the current state of
today's visual overload in retail,
and solutions relating to the optimal sensory ratios of in-store
communications. This presentation will further educate attendees
on how to reduce a store's "visual liability" through
objective analysis of existing mix of POP messaging media.
June 16, 2004 - 2004 NeoCon World Trade
Fair - Chicago, IL - Merchant Mechanics President, Matthew Tullman,
will be teaming up with Jerry Gelsomino, principal of Prospect,
the Santa Monica based retail insight firm, to present a new
seminar entitled "Truths & Myths About Retail Consumers"
at this year's NeoCon World Trade Fair in Chicago.
March 2, 2004 - 2004 SPECS Show - Kissemee, FL - Merchant Mechanics President, Matthew Tullman, has been confirmed as a featured speaker at the 2004 SPECS Conference in Orlando, FL.
Media Archive
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August 18, 2004 - "Making
a Case for Quality Sound" |
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July 1, 2004 - "Revitalizing
Visual Merchandising" |
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June 16, 2004 - "Dynamic
Digital Signage - Beyond The Pilot" |
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October 20, 2003 - Merchant Mechanics shares its vision for Radio Frequency Identification (RFID) technology. Commentary by Merchant Mechanics is available now at rfidnews.org, a leading on-line source for news and information relating to RFID technology and application. Click here to view the article. This article has also been published by the In-Store Marketing Institute. |
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June 1, 2003 - Visual Merchandising & Store Design technical editor, Sean O'Leary, reports on Merchant Mechanics' groundbreaking in-store research practices and their implications, now and in the future, for retailers and store fixture manufacturers. Check out this informative feature in the June 2003 issue of VM+SD. |
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March/April, 2003 - Retail Construction Magazine covers Merchant Mechanics' latest research findings. Check out this informative article in the March/April 2003 issue. Click here for the full article. |
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March 4, 2003 - Display & Design Ideas Magazine writes about research conducted by Merchant Mechanics in its March "GlobalShop" issue. The feature article, by New York editor Vilma Barr, showcases groundbreaking research on retail shelf lighting commissioned by Hera Lighting with the cooperation of General Nutrition Centers (GNC). Click here for the whole article. |
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March 3, 2003 - Merchant Mechanics to jointly present groundbreaking research findings on retail illumination with Hera Lighting and General Nutrition Centers (GNC) at Global Shop's first annual Day Of Design conference. The presentation, to be held on Saturday, March 14, 2003, will center on results from research conducted by Merchant Mechanics for Hera and GNC and will highlight future opportunities for answering age-old questions in retail lighting. Click here for the full article. |
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January 13, 2003 - This week, Crain's New York Business looked to Matthew Tullman for commentary in a special report by Cara Trager on retail design trends in Manhattan's SoHo region. Mr. Tullman offered insight relating to the risks associated with the over-use "retail-tainment." Click here for the full article. |
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May 14, 2002 - Merchant
Mechanics breaks onto primetime cable television scene!
Merchant Mechanics co-founder:, president and CEO, Matthew
L. Tullman, sat for an interview on the popular program
Tech Live airing on Tech TV, the only 24-hour cable
television network dedicated to showcasing the impact
technology has on our everyday lives and the world at
large. |
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May 1, 2002 - The International Lighting Review covers the latest research conducted by Merchant Mechanics. The story, written by Dr. Fred Oberkircher, centers on two in-store evaluations of the use of color and light to impact shopping behavior. Click here to read the full article. |
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January 2, 2002 - Outdoor Retailer Magazine is buzzing about Merchant Mechanics in their January 2002 issue. Read Sharon Leicham's article entitled: "Retailers Can Profit by Studying Human 'Buy-ology'" in the Minding Your Business section of the Outdoor Retailer Magazine. |
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November 2, 2001 - "They
Spy" |
