Pop-Up Stores

Pop-Up Stores and "store within a store" formats are increasingly popular tools for non-traditional retail solutions. We serve as a conduit of understanding and execution between the environment's design architects and the marketers' objectives and budget for the space. Our Pop-Up tests focus on prototype, or first-runs, of the space in order to optimize its environmental elements. Through assessment of our "think:say:do" success metrics, Merchant Mechanics can empirically determine which elements within these unique environments are utilized most and help best achieve the retailer or brand marketer's goals.

Read more about Merchant Mechanics' work with GlaxoSmithKline's Alli Pop-Up spaces, from the initial benchmark study at launch to optimization for a road tour rollout.