For further information contact:
Matthew Tullman
President & CEO
Merchant Mechanics, LLC
603-643-5454
mtullman@merchantmechanics.com
Partners For The Future
Merchant Mechanics Announces The Joining of David Levy as Partner in Charge
of Strategy and Business Development.
West Lebanon, NH - May 5, 2003 - Merchant Mechanics, LLC, the pioneer
of Retail Forensics®, today announces the appointment of David Levy as Partner
and Vice President of Strategy and Business Development. David will also join
the company's Board of Directors. In his new role, Mr. Levy will drive the company's
sales, marketing, and strategic efforts, in order to promote the company's groundbreaking
consumer research services. By communicating the company's value proposition,
he will help position the Merchant Mechanics for tremendous growth and leadership
in the retail consumer research market.
"The addition of David to our team will enhance our client relationships while further solidifying the company's leadership position in our existing markets and addressing the development of new market opportunities both domestically and abroad" says Matthew Tullman, Merchant Mechanics' President and CEO. "His years of experience in marketing, strategy and entrepreneurship will greatly contribute to reaching our growth targets and achieving bottom line success," he notes.
"David's track record of effectively managing all aspects of a business to achieve significant return speaks for itself," says Kimberly Clark, Vice President of Research who co-founded Merchant Mechanics with Mr. Tullman in 2000. "Along with his experience, David brings a level of commitment and tremendous enthusiasm matching that of our existing management team," continues Clark. "We welcome him aboard!"
Mr. Levy is also excited about joining the Merchant Mechanics team, noting the strength of the company's business model, the incredible potential for its approaches to in-store consumer research, and the culture of innovation that exists there. "My goal is to build on the tremendous momentum that this company is already experiencing," says Mr. Levy. "Merchant Mechanics is a true pioneer and leader in an industry that presents excellent potential," he continues. "All in all, I see Merchant Mechanics as a place where I can thoroughly enjoy myself while helping the company continue to achieve significant sustainable growth and enhance profitability."
About Merchant Mechanics
Merchant Mechanics is a groundbreaking consumer research firm serving retailers,
retail fixture manufacturers and consumer product manufacturers throughout North
America. Merchant Mechanics is the pioneer of Retail Forensics®, a proprietary
research service used for precisely evaluating in-store customer behavior. The
company specializes in empirically testing the detailed interactions between
shoppers, merchandise, and selling environments. Learn more about Merchant Mechanics
on the World Wide Web at: www.merchantmechanics.com.