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Merchant Mechanics
Our Approach

Retail Forensics®

Videographic
  Observation

Eye Tracking

EEG

fMRI

On-Site
  Observation

Meta-Analysis

RealThought®

Critical Point™
  Interviews

Exit Interviews

SpyShopper™

Focus Groups

Sales Associate
  Interviews

FootSteps™
Pioneers of Retail Forensics
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RealThought®

Retail Forensics®


  • Critical Point™ Interviews
  • Exit Interviews
  • "Footsteps™" Shop-Alongs
  • SpyShopper™
  • Sales Associate Interviews
  • Focus Groups







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