Abbreviated Recommended Reading List

Ariely, D., & Berns, G. S. (2010). “Neuromarketing: The hope and hype of neuroimaging in business”. Nature Reviews Neuroscience, 11(4), 284-292.

Bauer, Sauer & Becker (2006). Investigating the relationship between product involvement and consumer decision-making styles, J. Consumer Behav. 5: 342–354.

Boatwright, P. & Nunes, J. C. (2001). “Reducing assortment: An attribute-based approach”. J Marketing, 65(3), 50-63.

Broniarczyk, S. M., Hoyer, W. D., & McAlister, L. (1998). “Consumers’ perceptions of the assortment offered in a grocery category: The impact of item reduction”. J Marketing Research, 35, 166-176.

Cacioppo, J. T., Petty, R. E., Kao, C. F., & Rodriguez, R. (1986). Central and peripheral routes to persuasion: An individual difference perspective. Journal of Personality and Social Psychology, 51, 1032-1043.

Dijkstra, M., Buijtels, E. J. J. M., & van Raaij, W. F. (2005). “Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet”. J Business Research, 58, 377-386.

Fridlund, A. J., & Cacioppo, J. T. (1986). Guidelines for human psychophysiological research. Psychophysiology, 23, 567-589.

Heilman, C.M, Nakamoto, K, & Rao, A.G. (1995). Pleasant Surprises: consumer response to unexpected in-store coupons. J Marketing Research, 242-252.

Hoyer, W. D. (1984). “An examination of consumer decision making for a common repeat purchase product”. J Consumer Research, 11(3), 822-829.

Jones, M. A., Reynolds, K. E., Weun, S. & Beatty, S. E. (2003). “The product-specific nature of impulse buying tendency”. J Business Research, 56,505-511.

Tversky, A.; Kahneman, D. (1973). "Availability: A heuristic for judging frequency and probability". Cognitive Psychology 5 (2): 207–232.

Tversky, A.; Kahneman, D. (1974). "Judgment under uncertainty: Heuristics and biases". Science 185 (4157): 1124–1131. doi:10.1126/science.185.4157.1124.

Kinard, B. R. & Capella, M. L. (2006). “Relationship marketing: the influence of consumer involvement on perceived service benefits”. J Services Marketing, 20(6), 359-368.

Larsen, J. T., Norris, C. J., McGraw, A. P., Hawkley, L. C., & Cacioppo, J. T. (2009). The evaluative space grid: A single-item measure of positivity and negativity. Cognition & Emotion, 23, 453-480.

Larsen, J. T., Norris, C. J., & Cacioppo, J. T. (2003). Effects of positive and negative affect on electromyographic activity over zygomaticus major and corrugator supercilii. Psychophysiology, 40, 776-785.

Lynch, P. D. & Beck, J. C. (2001). “Profiles of internet buyers in 20 countries: Evidence for region-specific strategies”. J Int Bus Studies, 32(4),725-748.

Mazzoni, G. (1997). Remembering the grocery shopping list: a study on metacognitive biases. Applied Cognitive Psychology, 11, 253-267.

Mogliner, C., Rudnick, T. & Iyengar, S. S. (2008). “The Mere Categorization Effect: How the presence of categories increases choosers’ perceptions of assortment variety and outcome satisfaction”. J Consumer Research, 35, 202-215.

Myers, C. A. (2003). “Managing brand equity: A look at the impact of attributes”. J Product & Brand Management, 12(1), 39-51.

Nordfalt, J. (2009). Unplanned grocery purchases: the influence of the shopping-trip type revisited. J Consumer Behavior, 8, 1-13.

Petty, R. E., & Cacioppo, J. T. (1984). The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. Journal of Personality and Social Psychology, 46, 69-81.

Rust, R. T., & Zahorik, A. J. (1993). “Customer satisfaction, customer retention, and market share”. J Retailing, 69(2), 193-215.

Schwartz, B. (2004). “The tyranny of choice”. Scientific American, 290(4), 70-75.

Thomas, A. & Garland, R. (1993). Supermarket shopping lists: Their effect on consumer expenditure. International J of Retail & Distribution Management, 21 (2), 8.

Tversky, A. & Kahneman, D. (1974). “Judgment under uncertainty: Heuristics and biases”. Science, 185, 1124-1131.

Tversky, A. & Kahneman, D. (1986). “Rational choice and the framing of decisions”. J Business, 59(4), S251-S278.

Shah, A.M. and Wolford, G. (2007) Buying behavior as a function of parametric variation of number of choices. Psychological Sciences, 18, 369-370.

Zeithaml, V. A. (1988). “Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence”. J Marketing, 52, 2-22.