Research Services

RealThought® is a suite of consumer attitudinal measurement services that uncovers perceptions, preferences and attitudes behind shopper behaviors above and beyond traditional market research assessments.

Retail Forensics® is the empirical science of revealing, through objective observation and analysis, how any single element or group of elements found in a retail environment influences shopper behavior.

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Nearly every aspect of a retail environment, when properly evaluated, represents an opportunity to increase sales.

• Determining the success of a commercial space or a product or fixture within that space requires integrated understanding of shopper behaviors as well as the motivations and perceptions driving those behaviors.
  
  
• We have the ability to compare how shoppers recall their shopping trip with how they actually shopped.
  
  
• Through our proprietary quantitative field observation techniques, we help our clients learn which elements are performing well, which ones are not, and most critically, why.
  
  
• Merchant Mechanics employs a variety of consumer attitudinal measurement services to provide our clients with valuable qualitative insight regarding their retail environments, products or merchandising.
  
  
• We work with our clients from the earliest stages to create a program that best suits their research needs and schedules.
  
  
• Merchant Mechanics: The corpus callosum of market research in bridging the gap for understanding the differences between "what people do and what people say they do." (neuroscientists: chuckle at will).