Category Management

For retailers and packaged goods manufacturers, detailed understanding of shoppers' actions and perceptions is crucial for creating effective category management strategies. Combining direct observation of in-store behaviors, customer perceptions captured in real-time without bias, and meticulous interpretation of data, is the best way to innovate new creative merchandising strategies that increase sales and customer satisfaction.

Use our Retail Forensics® and RealThought® services to gain deep knowledge of how consumers are shopping your categories of products, in-store merchandising, and other marketing elements intended to influence their purchase decisions.

Leverage our powerful array of multivariate analyses to determine with certainty the "spheres of influence" that define your customers' choices and experiences. This approach yields innovative and highly actionable tactics for optimizing shelf-sets, store plans and cross-marketing activities.

Applying our expert knowledge of the underlying cognition of observed customer behaviors makes it possible to develop in-store categorization models for many groups of consumers that most current marketing and merchandising theories are unable to adequately address.

View Retail Forensics® report samples for CATEGORY MANAGEMENT (pdf).