CriticalPoint™ Interviews

Learn what drives the purchase decisions of your customers. Our CriticalPoint™ intercept interview service captures the thinking of the shopper at the moment of purchase. The emotions are fresh. The competitive comparisons are on the tip of the tongue. The impressions and imagery of the packaging, display and brand are still playing through the mind of the shopper.

This is the best time to capture the details of what the consumer really thinks about your product or display. Consumers are most candid and revealing when interviewed at the point of sale. Exit interviews are often tainted with bias, diluted content, and false memories. CriticalPoint™ interviews are in real-time and provide real insight!