FootSteps™
For retailers looking for the most detailed research into the experiences of customers inside the store, use our FootSteps™ research service. When invoking this service we obtain the permission of shoppers to follow in their footsteps through the store, from entrance to exit, as they engage in their retail experience.
We record the details of what they do, how they do it and interview them at critical points to gain insight about their perceptions and preferences. Our retail clients have found this to be a very rewarding service and interviewed customers often appreciate the fact that a retailer is so concerned with their experience. It's a win-win situation. FootSteps™ could be the most comprehensive in-store consumer research methodology available.