|
Understanding consumers' gut attitudinal responses to
your prototype product, package, signage or other promotional
elements not only requires the best question set for a
focused line of inquiry, it requires asking those questions
at the exact right time in the buying process.
Learn what drives the purchase decisions of your consumers.
Our Critical Point™ intercept interview service
captures the mind-set of each shopper at the relevant
moment of interaction with a test element when emotions
and recall about engagement are immediate and top-of-mind.
Merchant Mechanics' interviewers are experienced at administering the highest quality of intercept interview while maintaining a discrete presence within the store or alternative test environment.
|
