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Understanding consumers' true attitudinal responses to
your prototype product, package, signage or other promotional
element not only requires the best question set for a
focused line of inquiry, it requires asking those questions
at the exact right time in the buying process.
Learn what drives the purchase decisions of your consumers
from the moment they step foot in your store to the end
result of their purchase transaction. FootSteps™
real-time, comprehensive shop-along interview service
captures the mind-set of each shopper throughout their
interaction with a test environment when emotions and
recall about engagement are immediate, candid and top-of-mind. Merchant Mechanics' interviewers are experienced in consumer
psychology and decision making and administer the highest
quality of FootSteps™ interviews while maintaining
an excellent rapport within individual shopper recruits.
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