Retail Design & Architecture

Like the clients they serve, retail design and architecture firms need to address how to create a space that appeals to and engages shoppers while maximizing the sales potential of the space within that environment. While 3-D renderings and CAD drawings are useful tools, these virtual environments fall short in providing critical multisensory information and true target audience interaction that can only exist in a real world context. Architecture and design firm clients often integrate Merchant Mechanics' services as a module within the creation process of a new or renovated environment. By testing a limited run of a prototype environment, "regions of success" and "areas of improvement" are quickly pinpointed, allowing for efficient optimization of the space to occur prior to mass roll-out.

Read more about our research services for retail design and architecture firms.