Observational Videography

Videography is at the core of our service offerings. We deploy arrays of compact, low profile digital cameras to capture the natural "business as usual" behaviors of shoppers in any commercial environment, large or small. Overt, unbiased consumer behaviors are observed, quantified and considered with respect to the environment as a whole or to individual test elements, such as specific products, prototype signage, fixtures or promotional displays.

Our state-of-the-art recording techniques allow seamless and unobtrusive observation of customers from multiple vantage points. All of this video is reviewed in the most exacting detail possible, by human eyes, and not solely through automated consumer tracking software.

Digital video clip exemplars are included in our project deliverables and are compiled to highlight statistically significant trends, or "norms," in consumer behavior. These clips are invaluable to our clients at presentation time, and are easily integrated into PowerPoint® presentations as "case-in-point" illustrations of customers' behavioral data in action.