The Benefits
Converging research has confirmed that well over 70% of new in-store marketing or merchandising elements have no impact or a negative impact on customers, yet over 80% of purchase decisions are made inside the store.
Our capabilities allow our clients to rapidly make significant improvements to, any in-store marketing or merchandising program at any point in the life-cycle.
The benefits of using our services include:
- Increased revenues
- Healthier profit margins
- Enhanced customer satisfaction, brand awareness & loyalty
- Greater in-store staff productivity
- Reduced timelines for optimized roll-outs
- Improved cost containment
- Increased opportunity for innovation
Merchant Mechanics works closely with providers of retail experiences in efforts to assist their creation of the most effective selling spaces possible. Click on the links below to view useful PDF documents on how we partner with various creative channels:
Below is a partial listing of how specific job functions benefit from our research:
Merchandising Managers will...
- Identify regions of strong or weak activity for a given product, brand or category.
- Micro-merchandise more efficiently and effectively to specific consumer groups.
- Increase sales by optimizing the interactions between merchandise and promotional activity within the store.
- More easily create merchandising programs that enhance cross-promotion and cross-selling opportunities.
Product Managers will...
- Identify with precision which products shoppers really love (or hate) to shop.
- Learn if products, promotions and packaging are combining effectively to positively impact the customer.
- Become well informed about how and why products and/or packaging impact the shopping behaviors of customers.
- Increase sales through more precisely targeted product offerings and marketing communications.
Store Designers & Planners will...
- More easily create new retail environments that precisely meet the needs of consumers.
- For renovations, more accurately target in-store regions that are under-performing (saves time and money).
- More effectively demonstrate the ROI of prototypes.
- More easily create stores where customers love to shop, spend more money and return more often.
Marketing/Advertising Managers will...
- Know with empirical certainty the individual or combined effect of in-store promotional elements.
- Build an inventory of behavioral insight that can be used to create more effective promotional plans.
- Accurately assess the effectiveness of prototype in-store marketing campaigns before they get rolled out.
- Save time and money while maximizing returns from promotional efforts.
P.O.P./Display Managers will...
- More accurately assess the strengths and weaknesses of existing point-of-purchase elements and displays.
- Have more precise information about the effectiveness of prototype programs prior to full production and/or roll-out
- Make better decisions and roll out more effective combinations of P.O.P. elements faster while spending less money.